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How In Touch Is The Times? [Karl]

Here’s what the New York Times wanted its readers to know about on Monday:

Panel to Weigh Overture by U.S. to Iran and Syria

News Analysis: Chilling Echo for Lebanon, Mirror of Regional Tension

Gilded Paychecks: Lure of Great Wealth Affects Career Choices

Seattle Journal: City That Takes Rain in Stride Puts on Hip Boots

Time Served: Zoning Laws That Bar Pedophiles Raise Concerns

A G.O.P. Breed Loses Its Place in New England

50 Shots Fired, and the Experts Offer a Theory

Black Friday Turned Green at the Malls Before Dawn

As Drug Benefit Tottered, a Veteran Buckled Down

Suicide Bomber Kills 15 People in Afghanistan

Bad Neuenahr-ahrweiler Journal: In Vineyards, a German ‘Dr. Strangelove’ Secret

A Layered Look Reveals Ancient Greek Texts

Titans 24, Giants 21: Giants, Playing Catch and Release, Fail Again

Here’s what NYT readers e-mailed others about (as of midnight). Stories that appeared on the front page are bolded:

Gilded Paychecks: Lure of Great Wealth Affects Career Choices

Op-Ed Contributor: My Life as a Dog

What It Takes to Make a Student

Seattle Journal: City That Takes Rain in Stride Puts on Hip Boots

State of the Art: Free Services to Inspire Your Cellphone

A Layered Look Reveals Ancient Greek Texts

Op-Ed Contributor: Atheists Agonistes

Home Schoolers Content to Take Children’s Lead

One Spoonful at a Time

‘Yours Truly,’ the E-Variations

Advertising: Shorthand for a Holiday: Ralphie, the BB Gun and the Flagpole

In Quest to Improve Heart Therapies, Plaque Gets a Fresh Look

Holiday Books: 100 Notable Books of the Year

…making the paper 23% in touch with its readers.

As with the BBC Touch page, the editors should never strive to match the two lists and achieve 100% (as they are employed after all to decide what they think is most newsworthy), but it is an interesting way to look at the data and see what really interests the general public.

26 Replies to “How In Touch Is The Times? [Karl]”

  1. actus says:

    everyone loves getting the blasted headline forwarded to their email

  2. Karl says:

    The brilliance that is actus.

  3. actus says:

    The brilliance that is actus.

    Its the stuff on A1 that you NEED to email. ah! all those lovely elite wedding announcements i’ve forwarded.

  4. Karl says:

    Some of them did e-mail front page stories.  It just so happened that none of them dealt with national or international politics.  But rainfall in Seattle is news to both the NYT and its readers.

    Compare to the most e-mailed articles from the Washington Post:

    Gorilla Staple Adds Spice to New Drugs (Article)

    E-Mail to a Friend

    Leaving Iraq, Honorably (Article)

    E-Mail to a Friend

    Weapon Of Mass Destruction (Article)

    E-Mail to a Friend

    Start-Ups Try to Plot A Complete Picture (Article)

    E-Mail to a Friend

    LCD or Plasma? Consider Size, Weight, Glare (Article)

    E-Mail to a Friend

    Science a la Joe Camel (Article)

    E-Mail to a Friend

    A Democratic Tidal Wave in New Hampshire (Article)

    E-Mail to a Friend

    History Offers Post-Midterm Survival Tips For President (Article)

    E-Mail to a Friend

    Outside the Xbox (Article)

    E-Mail to a Friend

    Pilates Can Aid Some With Parkinson’s (Article)

    E-Mail to a Friend

    It’s a Civil War, Stupid (washingtonpost.com)

    E-Mail to a Friend

    GAO Chief Sends Long Wish List to the New Congress (Article)

    E-Mail to a Friend

    Age 35, and Something Went Snap (Article)

    E-Mail to a Friend

    On the Move to Outrun Climate Change (Article)

    E-Mail to a Friend

    Chiapas, Without Reservations (Article)

    E-Mail to a Friend

    At the Inquirer, Shrink Globally, Slash Locally? (Article)

    E-Mail to a Friend

    The Decade Of Buying Happily (Article)

    E-Mail to a Friend

    Success of Drug Plan Challenges Democrats (Article)

    E-Mail to a Friend

    A Fix for Social Security? (Article)

    E-Mail to a Friend

    Separate Truths

    That last one was the WaPo’s top story Monday.  Granted, the WaPo’s print readers are more likely to be focused on doings in the company town, but its ‘net readership isn’t obliged to be more interested in it.

    But it is classic actus to focus only on the top story in the first place.  Analysis with the depth of a small soap dish is his trademark.  Followed by the non sequitur—about wedding announcements, in this case.  Which paper puts elite wedding announcements on the front page with any regularity, except on actusworld?

  5. actus says:

    Which paper puts elite wedding announcements on the front page with any regularity, except on actusworld?

    None. But some of them make wonderful forwards. The point being that people might not be forwarding, and might not want to receive, what they’ve already read in the front page.  For example, of this sunday’s times, I wanted to forward a page 26 or so story about sri lanka to a sri lankan friend and an arts cover story about rock-and-roll covers for babies. To a guy with a baby. None of those, though, belong on the front page. And I certainly wouldn’t want to be voting for that.

  6. Karl says:

    I forward niche items to friends—in fact, I noted the rock CD for babies at my regular digs—but you’re missing the point.  Both the BBC and the WaPo seem to do better at reflecting their net audience’s interest on their front pages.  As already noted, that’s not the be-all, end-all.  The fact that NYT readers didn’t find any of their national or international political stories sufficiently compelling to fwd—unlike the visitors to the BBC and WaPo sites—is interesting.  And if repeated over time, telling. 

    I doubt the NYT’s editors are thrilled that their political coverage was far less popular to e-mail than their coverage of rainfall in Seattle.  And that their most e-mailed story is based on the earth-shattering thesis that the prospect of wealth affects career choices, rather than what they surmised was a scoop on recommendations from the ISG.  I would argue this is particularly true vis the NYT, which fancies itself as shaping the national and international political discourse.  Maybe, just maybe, this comparison is another look at why the company’s share value continues to plummet.

  7. jon says:

    It’s not so much that the NYTimes is out of touch, but their biggest product is news, which is what they put on their front page.  Same goes with the immediately viewable parts of their website.

    Which Protein Wisdom bits are most trackbacked?  Should you guys focus on semiotics or Mr. Carry or balloon shields?  Are you out of touch?

    Constantly developing.

  8. Pablo says:

    Which Protein Wisdom bits are most trackbacked? 

    The ones with teh funny or with good arguments. But pw isn’t the nation’s “paper of record”, it’s Jeff Goldstein’s blog.

    See the difference?

  9. Slartibartfast says:

    Karl, you’re giving actus far too many words, and far too complete ideas.  Make him dig, man!  Reach down inside yourself for more glibness!

  10. actus says:

    I forward niche items to friends—in fact, I noted the rock CD for babies at my regular digs—but you’re missing the point.  Both the BBC and the WaPo seem to do better at reflecting their net audience’s interest on their front pages.

    You’re on to what I’ve said, I don’t think that whats forwarded is a good gauge of what should be on the front page. I doubt many forwarded the article about the WTC being attacked. But that was totally front page material.

    My hypothesis is that whats forwarded is a very long tail sort of thing. Several niches being filled. Whats on the front page is more of a lowest common denominator sort of thing. That and I think should also ‘break’ news.

    It’s not so much that the NYTimes is out of touch, but their biggest product is news, which is what they put on their front page.

    I think their biggest product is readers, which they sell to advertisers. All over the paper.

  11. BJTexs says:

    jon:

    NYT E-Mails Forwards = Protein Wisdom trackbacks.

    Jeff, when did you go mainstream?

    I HAVE BEEN DECEIVED. DOWN WITH THE NEW/OLD MEDIA!!

  12. Pablo says:

    I think their biggest product is readers, which they sell to advertisers.

    You will obey me while I lead you

    And eat the garbage that I feed you

    Until the day that we don’t need you

    Don’t go for help…no one will heed you

    Your mind is totally controlled

    It has been stuffed into my mold

    And you will do as you are told

    Until the rights to you are sold

    – FZ

  13. B Moe says:

    Karl:

    —but you’re missing the point.  Both the BBC and the WaPo seem to do better at reflecting their net audience’s interest on their front pages.

    Actus:

    You’re on to what I’ve said, I don’t think that whats forwarded is a good gauge of what should be on the front page.

    Karl:

    —but you’re missing the point.  Both the BBC and the WaPo seem to do better at reflecting their net audience’s interest on their front pages.

    Actus:

    You’re on to what I’ve said, I don’t think that whats forwarded is a good gauge of what should be on the front page.

    Karl:

    —but you’re missing the point.  Both the BBC and the WaPo seem to do better at reflecting their net audience’s interest on their front pages.

    Just trying to save you some time, Karl.

  14. Karl says:

    True, B Moe.  To be scrupulously fair to actus, however, his disagreement with the premise is at least a defined position, which represents progress for him.

  15. Ardsgaine says:

    True, B Moe.  To be scrupulously fair to actus, however, his disagreement with the premise is at least a defined position, which represents progress for him.

    And it only took him three or four posts to abandon his usual cryptic replies and make his position explicit. Well done!

  16. And it only took him three or four posts to abandon his usual cryptic replies and make his position explicit. Well done!

    it’s almost like he’s come in contact with the real world or something.

  17. The_Real_JeffS says:

    it’s almost like he’s come in contact with the real world or something.

    Maybe actus lost his financial support, and had to get a job, else be on the street?

  18. Phone Technician in a Time of Roaming says:

    Maybe actus lost his financial support, and had to get a job, else be on the street?

    Let’s just be happy he did.

  19. B Moe says:

    To be scrupulously fair to actus, however, his disagreement with the premise is at least a defined position, which represents progress for him.

    I guess.  When he can take a defined position that addresses the actual premise and not his misunderstanding of it, I will be impressed.

  20. actus says:

    well, i am no longer living on stafford loans and drawing a salary.

    When he can take a defined position that addresses the actual premise and not his misunderstanding of it, I will be impressed.

    The premise involves the assumption that what is forwarded is what should be on the front page. I don’t think thats quite correct.

  21. actus says:

    well, i am no longer living on stafford loans and drawing a salary.

    Boy that was ambiguous. Am no longer on loans. Am now on salary.

  22. Major John says:

    I’m sure the unfortunate soul(s) that pay that salary would be more than a bit dismayed to see such…uh…efforts as made here…

  23. B Moe says:

    The premise involves the assumption that what is forwarded is what should be on the front page. I don’t think thats quite correct.

    The premise is how many times front page articles are e-mailed is a way to compare which newspaper is addressing peoples interests the best with what they select to present as front page news.

  24. actus says:

    I’m sure the unfortunate soul(s) that pay that salary would be more than a bit dismayed to see such…uh…efforts as made here…

    You get what you pay for.

    The premise is how many times front page articles are e-mailed is a way to compare which newspaper is addressing peoples interests the best with what they select to present as front page news.

    I know. Thats what I have problems with.

  25. B Moe says:

    The premise involves the assumption that what is forwarded is what should be on the front page.

    The premise is how many times front page articles are e-mailed is a way to compare which newspaper is addressing peoples interests the best with what they select to present as front page news.

    Those two premises are not the same thing at all actus.  I frankly am mystified that someone could get a law degree with your level of reading comprehension.  Unless of course you are not being honest in your attempt to discuss this.

  26. actus says:

    Those two premises are not the same thing at all actus.

    I don’t think they are the same thing. I said the premise involves it. Certainly we’re saying that there’s a connection between things being emailed and things being on the front page. It seems like we’re saying they should be the same thing. I don’t htink thats the case at all.

Comments are closed.