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Branding Iron(ies)

A few days ago, our good friend Jill at Feministe expressed the requisite feminist outrage over t-shirts being sold by Abercrombie that, to Jill’s way of thinking, “[promote] female stupidity, vapidity and competition […].” Others, too, found these shirts outrageous — and soon a “girlcott” against Abercrombie forced the clothier to pull the line

Evidently, self-effacing irony is not a favorite literary technique among the perpetually earnest activist set.

Anyway, nothing wrong with the “girlcott” (well, except for the stupid neologism and the humorless, dogmatic thinking that underlies it); from a market standpoint, I say make a fuss if you feel you must.  Abercrombie’s caving is disappointing, but—like Burger King’s caving in the case of the Allah swirly cone—hardly surprising.

Which, speaking of markets:  one way to combat Abercrombie’s egregious attack on the woman is to strike back while the (non-curling) iron is still hot, as Amanda Marcotte and a few other strident feminists have done.  Their gambit?  To develop a line of shirts that make fun of the self-effacing irony that made fun of feminist earnestness in the first place.

Wonder if non-feminists will put together a boycott against these.

Of course, men, too, can be feminists—and both Allah and I decided we’d help out our sisters in their efforts to push the feminist message.  Our t-shirt ideas below the fold.  Sure do hope they catch on!

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98 Replies to “Branding Iron(ies)”

  1. j.d. says:

    You two are my blogging heroes.

  2. vladimir says:

    Excelsior!

  3. Master of None says:

    You’ve got to include Jill’s classic

    “to claim that the cultural ills which promote and allow intimate partner violence exist there and not here is delusional to the point of being dangerous.”

  4. Allah says:

    I was going to include one that reads “DOCTRINAIRE AND PROUD,” but I think the sisterhood would actually like that.

  5. mojo says:

    I actually own a t-shirt that says:

    If a man makes a statement in the middle of a forest and there’s no woman around to hear it, is he still wrong?

    Unscientific results:

    Men laugh, women inevitably say “yes!”

    SB: based

    reality as an oxymoron

  6. skinbad says:

    Excellent.

    Backside of “My Uterus Hurts”–

    “But if you’re nice to me because of it, I’ll hate your condescending ass even more.”

    (secret word is “girls”)

  7. alex says:

    “Who needs these with a brain like this?”

    . . .now, you see, the main problem with that shirt is that ‘these’ and ‘this’ appear to refer to the same thing.

    A more succinct version of the shirt would simply say, ‘Hi! I’m insecure!’.

  8. T. Marcell says:

    “Feminism is the radical notion that I’m a seething, bitter bitch.”

    “Friedanmania

    Catch It!”

    Born to Be Offended!”

  9. iowahawk says:

    IF YOU CONTINUE PERPETUATING STEREOTYPES OF FEMINIST HUMORLESSNESS I WILL CUT YOUR GODDAMN RAPE ORGAN OFF WITH THE RAGGED EDGE OF MY DISSERTATION

    Make sure you order plenty of XXXL & XXXXLs.

  10. The Countess says:

    I didn’t know the shirts were pulled. I wasn’t bothered one way or the other by them. I thought of them more as ironic than anything else, but they could have come up with funnier slogans. That’s why I hosted the contest. Hey, if you win, you get a box of X-rated chocolates.  wink

  11. Allah says:

    I wanted to goof on Marcotte’s resorting to lame insults about penis size when arguing with Jeff, but I couldn’t come up with anything punchy enough.

  12. Jeff Goldstein says:

    Just having a little bit of fun, Countess. 

    It’s the Chink in me reacting to the cowgirls’ reaction to Yoni Yum.

  13. A fine scotch says:

    BINGO!

    TW: Length – It’s just too easy.

  14. Carin says:

    The A&F shirts offend me in the same way those yucky jogging pants with the word “Juicy” written across the ass do. And, I would guess that many of the girls who would wear such a shirt wouldn’t know what self-effacing ironywas if hit ‘em in the head.

  15. The Countess says:

    Don’t you folks know the answer to “I Wish I Had A Cock”? It’s a t-shirt with an arrow pointing down that says “With One Of These I Can Have As Many Cocks As I Like.”

  16. Allah says:

    For the record—and I think I speak for Jeff here as well—none of this should be read as contradicting Jill’s point.

    Competition, especially intra-gender competition, is, like, so archaic and uncool.

  17. Eric says:

    Iowahawk:

    Is that a fat joke?

  18. Allah says:

    “With One Of These I Can Have As Many Cocks As I Like.”

    If we tried that, we’d be treated to God knows how many harangues about the male myth of female sexual power, how it’s all a ruse concocted by—ahem—“the patriarchy” to distract women from the myriad ways in which they’re cruelly being exploited, etc etc etc.

    Seriously, scripts can be written to automate this bullshit.

  19. T. Marcell says:

    “My Child Is an Honors Student In The Immoral Patriarchy”

    –must be the Woodpecker in me–sheesh!

    did’t mean to say “pecker”

    sorry.

    “Get Your Colon Out of My Vagina Monologue!”

  20. The Countess says:

    Allah, don’t panic. Feminists do have a sense of humor. They’d see how funny a t-shirt with an arrow and “With One Of These I Can Have As Many Cocks As I Like” would be. I’d bet they’d even buy them. What you don’t get is that the joke would be on you.  wink

  21. BumperStickerist says:

    Spit or Swallow?

    That’s MY Decision, Pal.

    My Choice

    I have 8 Cats at Home.

    Why do you ask?

    But Amanda, Jill, et al are weak tea compared to this blog.

    Patriarchical rants by a woman with a youngish son.

    It’s fascinating reading.  Here’s a sample.

    Iraq, War, Boys … the Patriarchy

    … My boys are good boys, they’re smart boys, but they are boys and as such, the Patriarchy want them. The Patriarchy is doing it’s level-best to assimilate my boys and bring them into the folds of Male Power and Privilege and it’s my job to put the spark of empathy, the fire of self-determination and respect into their young minds to make women safer. To make their wives and girlfriends and fuck buddies safe from them, because left unchecked they could rape, they already have the equipment.

    Now, if only I can figure out what to say *sigh

    .

  22. Allah says:

    I get the joke, Countess.  I think it’s funny.  I just think reaction to that shirt would depend totally on who put it out.  If you did it, it would be received with good humor.  If two right-wing men did it, it would be critiqued to discern some ulterior motive and, once one was “found,” it would be condemned.

    Jeff wrote about bad-faith assumptions not too long ago.  Good post, if you have the time.

  23. spongeworthy says:

    You don’t think we get that part? Do you even know any guys?

  24. The Countess says:

    I see your point, Allah. I still think you’re projecting too much into what may happen, when there’s no guarantee that right-wing guys who made a shirt like that would get that kind of reaction. The thing is that I can’t imagine right-wing guys creating a shirt like that, unless they had a very high sense of irony. Feminists are only one group I can think of that would. I’m sure there are others. If I saw a shirt with that slogan on it (and if I were into t-shirt slogans; I’m not.), I’d probably buy it regardless of who made it..

    Of course I knew you got it, Spongeworthy. I know lots of guys. That line is actually from a joke I heard from a 65 year old woman.

  25. err says:

    “With One Of These I Can Have As Many Cocks As I Like”

    – It would work with the arrow point up too.

  26. Chrees says:

    I like the irony of “Junior’s Ringer Gym T (AA brand)”

    Well, and the fact that the model is more like a C or D.

    And there are way too many lines from “PCU” you could use as well.

  27. 40DD says:

    “Please tell your tits to stop staring at me!”

  28. argh says:

    So where can I get a “Keep your uterus off my patriarchy!” shirt?

  29. spongeworthy says:

    I would hope women know this particular power arrangement basically guides every thought and every action a man takes from puberty forward. Of course, that includes tossing hookers into the backs of our Econolines and keeping their panties as mementos and stuff. So we’re not always laughing about it.

  30. rls says:

    Countess,

    I wrote this some years ago after hearing that joke.

    At the tender age of eight

    Mary Jane was already a bitch

    Spoiled rotten by her parents

    that were third generation rich

    Now Bobby was a neighbor boy,

    a playmate of Mary Jane

    Poor Bobby never had a say

    in the rules of any game

    Mary Jane was strong and forceful

    and always got her way

    Do what I tell you, Bobby

    and do it when I say

    There was a day in early summer

    when they played with a water hose

    They both became completely soaked,

    wearing transparent clothes.

    Mary Jane looked at Bobby

    and pointed at his crotch

    What do you have in your pants?

    Bobby, what is it that you’ve got?

    Bobby pulled his shorts down

    and said, it’s just a part of me

    Just like you, it’s what I use

    when I have to pee.

    Mary Jane pulled down her pants

    and looked, aghast

    She didn’t have what Bobby had

    She pulled her pants up fast!

    She ran into her house,

    screaming, “Mommy, come here”

    Safely inside her house

    her eyes began to tear.

    Bobby shrugged, pulled up his shorts

    and turned to walk away

    Suddenly a smile appeared

    He had bested Mary Jane today!

    He heard her door

    before he heard her yell

    “Bobby, Bobby, don’t go home

    I have something to tell”

    He saw here strutting down the walk

    The same old Mary Jane

    Not one trace of tears,

    gone was all her pain.

    With a grin, she pointed at her crotch

    and said, with a triumphant grunt

    “My Mommy told me, with one of these

    I can get all of those I want”

  31. ed says:

    Hmmm.

    When Sony markets the first sex-robot those feminists are going to be screwed!

    Well not in a literal sense. 

    More of a figurative metaphorical sense.

  32. Beth says:

    Sorry, but I think those A&F shirts ARE awful.  It’s teenagers they market to, after all.  There are plenty of non-“feminist” women who object to the shirts as well.  Here’s a post from American Princess, just to start with.

    Ask yourselves:  would you want your teenage daughters wearing shit like that?  What kind of attention do you think that would bring them?

    TW: mother.  Yep, that would be me. 

    I swear that spam thing DOES work like Turing.

  33. Mark says:

    I use to be a cum-catcher, then I joined NOW.

  34. Master of None says:

    I wanted to goof on Marcotte’s resorting to lame insults about penis size when arguing with Jeff, but I couldn’t come up with anything punchy enough.

    How about “The chip on my shoulder is bigger than your dick”

  35. MayBee says:

    If I had a teenage daughter, would I want her to wear one of those t-shirts?  No.  Would she want me to wear one?  No.

    If you don’t want your daughter to wear something, wear it yourself.

    Remember the PornStar shirts from about 2 years ago?  They even made those in little girl sizes.  They were apparently the right kind of ironic.

  36. Beth says:

    If you don’t want your daughter to wear something, wear it yourself.

    HA!  Isn’t that the truth! LOL

  37. SeanH says:

    Well not in a literal sense.

    Sure they would.  They can buy sex-robots just like everyone else.

  38. Byrd says:

    The countess and feministe remind me of one of my favorite political cartoons. It’s the information desk of a bookstore with this diminuitive old man in front and a big trucker-dyke-type woman behind the counter. The caption is:

    “This is a feminist bookstore. We don’t have a humor section.”

  39. Exploitation? She’s the one with the whip!

  40. Jeff Goldstein says:

    Haven’t really spoken to Jill at feministe all that much, but I can vouch for Lauren’s sense of humor.

  41. Lew Clark says:

    I’m starting my own line of t-shirts.  My first will say “All women with massive hooters like these say F**K BUSH”.  Waiting for how contradicted the radical feminists will be with that one.

  42. 6Gun says:

    So, will Artillery Girl be by?

    (Disclaimer, in case s/he is: I’m 6’/170, hopelessly heterosexual, impossibly romantic, very good-looking, self-employed, and deeply sensitive.  And I date a lot.  Women.)

  43. B Moe says:

    Amanda said:

    My submission:

    “Will pretend to be stupid for some cock.”

    That poor girl must really be desperate.

  44. Brett says:

    Amanda doesn’t have to pretend.

  45. lonetown says:

    Is that a wad of bills in your pocket or am I just happy to see you?

  46. 6gun says:

    Allah:

    <blockquote> Seriously, scripts can be written to automate this bullshit.</blockquote>

    So where can I get a “Keep your uterus off my patriarchy!” shirt?

    Countess:

    …no guarantee that right-wing guys who made a shirt like that would get that kind of reaction. The thing is that I can’t imagine right-wing guys creating a shirt like that, unless they had a very high sense of irony.

    Damn, stop messin’ up the cadence, will ya?

  47. 6Gun says:

    Well THAT didn’t work …

  48. Lauren says:

    My uterus wouldn’t touch your patriarchy with a ten foot fallopian tube. 

    Or something.

  49. MayBee says:

    BTW Jeff and Allah, your t-shirts were hilarious!

  50. Juliette says:

    Anyone else read the phrase “Allah and I…” then say to yourself ‘uh oh’ as you clicked on ‘read the rest?’

    TW: square

  51. JD says:

    One of the Undeniable Truths of Life (by Rush Limbaugh) comes into play here:

    Feminism was created so as to allow unattractive women easier access to the mainstream of society.

    How about this: 

    “Jump! Set! Spike! Block!

    We don’t need your stupid cock!”

    TW – ‘parts’

  52. B Moe says:

    Anyone else read the phrase “Allah and I…” then say to yourself ‘uh oh’ as you clicked on ‘read the rest?’

    LOL! I think it was more along the lines of “Oh, Lord…”, but the same basic idea.

    tw: line-> I was pretty sure they crossed it.^^

  53. SPQR says:

    I’m still upset that T-shirt Hell quit selling the t-shirts that read: “I f***d the Olsen Twins before they were famous”

  54. BumperStickerist says:

    Pre-

    Peri- Menstrual Syndrome

    Post-

    <b>PMS:

    Now, It’s Always That >Time of the Month

    </b>

  55. Alice H says:

    I wonder what T-Shirt Hell thinks of the title of their post…

  56. Ric Locke says:

    On a different subject —

    Since Allah seems to be hanging out here of late, could someone point me to a URL for the “NEVER AGAIN” poster? I’m starting to see a few people suggest that we bail the Fwench out, and I want to use the poster as a .sig.

    Regards,

    Ric

  57. ed says:

    Hmmm.

    Would I want my daughter to wear something like this?  Well I don’t have a daughter but the answer is no.

    Would my daughter give a damn what I wanted?  Probably not.

  58. OHNOES says:

    Why would she? You’re part of the PATRIARCHY!

  59. Steve in Houston says:

    As a conservative white male, I demand a safe space in which to explore the notions of high irony and the debilitating effects of matriarchy, ‘cause my mom was so uncool and made me do my homework.

  60. Phoenician in a time of Romans says:

    Good Lord, you people are unfunny.  Go and listen to the Bloodhound Gang for a few hours for real unPC humour.

    But, please, do make up some of these shirts and parade around in them.

  61. Jeff Goldstein says:

    Too bad. Because I was so looking forward to hanging out with you and just yuking it up, Phoenician.

  62. Attila Girl says:

    Yeah, Juliette–same reaction: what am I getting myself into?

    What would I do with “my uterus hurts”?–wear it two days a month?

    It took me a second scroll-through to fully get the “honk if you feel empowered” one, probably because it couldn’t penetrate my tiny feminine brain.

    The “lick my beaver” shirt had a certain primitive charm, of course.

    I’d hate to have to decide between “you only disagree because you hate women” and “get your uterus off my patriarchy.” Very nice.

    [As for teenage girls, should I end up with one I’ll be going shopping with her, and there will be guidelines. (And, yes: it I want her to get disenchanted, I’m willing to put the clothing on myself, which would certainly give me a wicked thrill. I dress like a teenager as it is.)]

    Zipper. Too many possibilities; I’d be here all night.

  63. Rich says:

    Whenever ther’s trouble/ we’re there on the double/ we’re the Bloodhoung Gang

    If you got the crime/ we’ve got the time/ we’re the Bloodhound Gang

  64. SarahW says:

    The Allah/Goldstein. collection I could see wearing to bed. Critics Roar! Whup some up and let the bucks roll in, my wallet is ready.

    Abercrombie, not so much. Abercrombie stuff is a raggedy hoax perpertrated upon the young, and their T-shirts were just stupid and vulgar. Noone ever deserved a girlcott more.

    The BK swirly cone reappears! I can almost understand your concern with retailers “caving” to consumer demands when they are responding to entrenched cultural superstition, and paranoiac cries of “you did it on purpose” because of course I would prefer they be dragged into the clear light of rationality. 

    Abercrombie, however, actually made the messages with some deliberation and purpose, and the shirts are guilty of everything Jill accused them of. 

    Bottom line, if you want to sell people stuff, don’t insult them.  Caving to consumers who can affect your sales is a cost of doing business, not the end of the enlightenment.

  65. AWG says:

    <inevitable Reese’s commercial reference>

    “You got Patriarchy in my uterus!”

    “YOU got uterus on MY Patriarchy!”

    </inevitable Reese’s commercial reference>

  66. SarahW says:

    Bottom line, if you want to sell people stuff, don’t insult them.

    Actually I take that part back.  Selling stuff successfully sometimes requires a “you don’t measure up, but you can fake it with our product” approach.

    I revise: If you want to sell people stuff, don’t make them mad.

  67. McGehee says:

    (arrow pointing down)

    If you don’t have one, BE ONE!

  68. j.d. says:

    Ric Locke:

    I happened to be rooting around, and found Allah’s “Never Again” poster.

    Thought you and others might be interested.

  69. The Countess says:

    Ris, that poem you posted is very similar to the joke I heard. They are almost identical.

    Err: “With One Of These I Can Have As Many Cocks As I Like” – It would work with the arrow point up too.”

    Now that’s funny.

    What’s even funnier is that my 16 year old son got an Abercrombie and Fitch catalogue in the mail yesterday. When I saw it, I just started laughing. I wonder how he got on the mailing list? He took one look at it, said “I’m not paying a lot of money for clothes”, rolled it up, and threw it in the trash. LOL

  70. ed says:

    Hmmm.

    I discussed this issue with a friend of mine last night, who does have a daughter but she’s (thankfully) only about 6 or so.

    The best decision is IMHO to adopt whatever style you find offensive and claim it’s the absolute height of fashion, buy a few and wear them proudly all over the place.  Particularly when meeting her friends.

    There are few things that will turn a teenage girl off a particular style than having her middle-aged father, or mother, wearing them and prancing around her friends.

  71. tongueboy says:

    Honk these if you support the Patriarchy

  72. Bryant says:

    You should perhaps develop a sense of humor before attempting to be humorous.  I wish i had a cock?  what’s that?

  73. Jeff Goldstein says:

    I dunno.  Something you say to yourself in the full length mirror most mornings?

  74. Sigivald says:

    Bryant: It’s a male chicken. The other ones are “hens”.

    I swear, if I hear someone seriously blame anything (in modern American society, at least) on “Patriarchy” again, I’m going to… be disappointed in them.

  75. Attila Girl says:

    Punch it up, Jeff: “I wish I had a COCK!”

  76. SarahW says:

    My wish came true, and I like the cock I have. It may not be attached to me, per se

    Ok, it came with the patriarch.  But it’s MINE.

  77. tongueboy says:

    Vagina Addiction? I Can Help

  78. tongueboy says:

    I Joined The Cynthia Mackinnon Fan Club And All I Got Was This Lousy Product Of A Third-World Patriarchal Society

  79. DANEgerus says:

    How about “Fill This GAP”

  80. Phoenician in a time of Romans says:

    Whenever ther’s trouble/ we’re there on the double/ we’re the Bloodhoung Gang

    Ä« was thinking more of “A lapdance is so much better when the stripper is crying”.

    Oh, and Jeff?  I’ve had a satirical piece I wrote on the Internet used in lobbying the US congress. How well have you done?

  81. Dule says:

    Feminists usually wind up doing it with girly men because real men don’t bother with them,

    I have been told they don’t talk during sex, they protest. A form of love-hate I think.

    They love sex, but hate you.

  82. Jeff Goldstein says:

    Well, Phoenician, a joke I came up with about orthopedic slippers and a randy alligator once netted me a half-decent blow job from some really drunk chick in the bathroom at a Ruby Tuesday’s in Towson, MD.

    Close?

  83. Oh, and Jeff?  I’ve had a satirical piece I wrote on the Internet used in lobbying the US congress. How well have you done?

    Must … stop … laughing … wiping … away … tears …

  84. Duke says:

    Let’s hope that with end of the stupid socialist experiments in the western world, feminism will vanish with it.

    Feminism and unhappiness are synonomous. They are always whining about something and they frown a lot.

    They wear drab clothing and if they aren’t lesbian, they are often mistaken for one.

    I have noted that conservative feminine women … look nicer, groom themselves better, smell better and oddly enough … actually like men. This does make for better relationships and better sex.

  85. Phoenician in a time of Romans says:

    Well, Phoenician, a joke I came up with about orthopedic slippers and a randy alligator once netted me a half-decent blow job from some really drunk chick in the bathroom at a Ruby Tuesday’s in Towson, MD.

    Mmm.  Had a similiar experience with a long riff combining Giles from the Buffy series and Guthrie’s “Alice’s Restaurant”.  Your drunk chick wouldn’t have been a librarian, would she?

  86. Jeff Goldstein says:

    Nope. Former Clinto intern.

    For what it’s worth, though, I’ll concede that chicks do love to lick the knob to some Arlo Guthrie.

  87. ”…chicks do love to lick the knob to some Arlo Guthrie.”

    They don’t love it.  They hope your hands cover their ears while you skull-fuck them.

    As the blowee, however, you can work up a pretty good rhythm to “City of New Orleans”.

  88. Why is this even an issue?  If women were always nekked and in the kitchen they wouldn’t have to worry about such things no?

  89. One more tee shirt —

    http://acepilots.com/mt/2005/11/10/another-tee-shirt/

    All-pupose, one-size fits all.

  90. Master of None says:

    My favorite feminist joke.

    Q:  What do you call that useless piece of skin on the end of a penis?

    A:  A man!

  91. sadie says:

    If an irony is trademarked, will it lose its irony due to familiarity?

    Stupid stupid bar exam study.

  92. Alexis says:

    Hello.  I happen to be one of the girls that started this “girlcott” (I definitely did NOT come up with that, and I still wish we hadn’t called it that).  I would just like to say that I think most of you are quite ridiculous about this.  I am not a strict feminist by any means, nor am I a “dyke”, but I am offended by these shirts and what they imply about the women wearing them.  Perhaps they are funny.  They are also degrading.  And while you are all entitled to your own opinions on this matter I would simply like to ask you to look at it as not an uber-feminist group that’s doing this.  We are NOT an uber-feminist group.  We just feel insulted and disgusted at something and it is our constitutional right to say so.  We would like not to be mocked, and none of us would have the “The Man is bringing us down!” attitude about this.  We simply wanted to get our opinion out there, make people think, and make a difference.  And it appears we’ve succeeded.  Good luck with those lovely designs you all came up with.  I’m sure A&F would be happy to sell them.

  93. Jeff Goldstein says:

    My post notes that I respect your market position. You want to protest, have at it.

    But at the same time, I’d respond that if you really believed women were capable of making their own decisions, you’d let them decide what is and is not offensive to them.

    HONK IF YOU FEEL EMPOWERED!

  94. Beth says:

    I still say teenagers aren’t capable of making decisions in their own best interest.

    Enough of sounding humorless.

    Yet another t-shirt:

    “I’d like to fuck you senseless, but it somebody beat me to it.”

  95. Alexis says:

    It’s not as if we were deciding whether or not to bomb China.  We felt that these shirts were demeaning (not only to women, but also to men, to homosexuals, to overweight people, to pretty much everyone out there) and we decided to do something about it.  Maybe teenagers can’t make the most sensible decisions for themselves, but isn’t discouraging them only worsening that ability?

  96. Juliette says:

    HONK!!!!

    TW: done, as in, my work is…

  97. docdave says:

    Women do have a sense of humor but only if the joke is on somebody else, preferably a man.

  98. eLarson says:

    How ‘bout this?

    “You must be at least this high to ride”

Comments are closed.