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November 8, 2015

Starbucks — tempest in coffee cup or just another PC papercut against tradition [Darleen Click]

When Starbuck’s released it’s 2015 Christmas cup design, some viewed the non-design suspiciously … For those unfamiliar: one of Starbucks’ greatest marketing gimmicks is changing the colour of their cups from white to red every Christmas. I myself remember excitedly declaring to an ex-girlfriend how red cups heralded the beginning of Christmas … Yes, I was, as most people are, seduced by modern, mass-marketing, which has trounced traditionalism and replaced