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Starbucks — tempest in coffee cup or just another PC papercut against tradition [Darleen Click]

When Starbuck’s released it’s 2015 Christmas cup design, some viewed the non-design suspiciously …

For those unfamiliar: one of Starbucks’ greatest marketing gimmicks is changing the colour of their cups from white to red every Christmas. I myself remember excitedly declaring to an ex-girlfriend how red cups heralded the beginning of Christmas …

Yes, I was, as most people are, seduced by modern, mass-marketing, which has trounced traditionalism and replaced it with corporate logos and non-threatening jingles. And today I returned to my old, caffeinated Mecca (and the crowds made it feel like I was on the Hajj, too).

And what I found was deeply disappointing to 17-year-old, macchiato-chugging me. The Red Cups (do I need a trademark symbol after that?) are now an anti-Christmas symbol, with Starbucks declaring their formerly Christmassy cups to be “holiday beverages” and shedding any sign of Christmas from them. …

Not that I’d buy their burnt coffee anyway. And certainly not while they keep spelling my name “Ragih” (right) on their cups.

“But Ragih,” I hear you say. “Why do you care about what Starbucks is doing anyway? It’s crap coffee and none of us buy it.”

Sure, but plenty of people do. And subliminally, they’re being told/reminded that this time of the year is no longer about Christmas. It’s about the colour red, or something. It’s a “holiday season”. Don’t say Merry Christmas. It’s offensive.

Such sentiment brought a great deal of mocking. Really, how dare anyone criticize Starbucks for bowing to political correctness.
starbucks-holiday-cup

Ken Nisch, chairman of the branding and retail design company JGA, says this year’s cup was carefully designed not to alienate or offend anyone.

“It’s not exactly Christmas,” he said, noting that the red cup conveniently matches nicely with the green logo. “It plays to people in the middle, because it’s something they would have all year around.”

Exactly when did hecklers, malcontents and entitled-babies-of-all-ages achieve the power to bully others into giving up their own traditions?

/rhetorical question

Not that Starbucks is the only spineless commercial entity who find the history and cultural tradition of America offensive enough to wipe out.
santa-glacer-simon-mall

A Long Island mall swapped Santa’s sleigh for something resembling a spaceship and nixed the Christmas tree because it didn’t want to “offend” anyone, irate shoppers told The Post.

The Roosevelt Field Mall ditched its traditional holiday village and put Ol’ Saint Nick inside a winter-themed “glacier” instead. But some say the white and blue display looks more like something out of “Star Trek” than “Twas the Night Before Christmas.”

“Santa comes along with a decorated tree; he doesn’t come with a spaceship,” Maria Lovdahl fumed.

The Williston Park mother of two was shopping Thursday night when she spotted the apparently futuristic Santa photo kiosk.

“Me and my husband looked at each other and said, ‘What is that?’?” Lovdahl recalled. “They said it was because people were offended by the traditional Christmas display, that they had gotten comments in prior years.” […]

Mall management, which charges anywhere from $24.99 to $59.99 for pictures with Santa, confirmed the change was made to avoid offending people, said Caren Toal, who was with Lovdahl.

I want to know who these offended-by-traditional-American-Christmas-displays are.

It’s holiday time and I’d like to invite them to partake of a big steaming bowl of shut-the-fuck-up-and-go-pound-sand.

30 Replies to “Starbucks — tempest in coffee cup or just another PC papercut against tradition [Darleen Click]”

  1. Shermlaw says:

    If it’s “traditional,” it must be bad. We must nuke it from orbit . . . to be sure.

  2. newrouter says:

    the stupid grows exponentially

  3. happyfeet says:

    starbucks is racist i never go there

  4. LBascom says:

    I’d just like to submit that business is amoral and Christians need to realize if they need multinational corporations to validate their religious celebrations they are doing it wrong.

  5. LBascom says:

    What if Christians decided enmass that consumerism is like the opposite of the reason for the season and confined the holiday to spending time thanking our Heavenly Father for giving us a savior and teaching our family why THAT is important.

    The next president isn’t going to save us, only WE, as a nation, can do that.

  6. LBascom says:

    This–> ? Goes up there ^

  7. happyfeet says:

    i heard the red dye in the starbucks cups causes cancer

  8. Darleen says:

    Lee

    I never look to business for morals … which is why businesses that feel it necessary to tell me that public displays of “Merry Christmas” are shameful will not be getting my business.

  9. LBascom says:

    Oh hogwash. Everyone knows cancer is caused by global warming. I mean climate change. Disruption. Starbucks in just one thing out of everything that climate disruption is caused by and causes.

    Sheesh, you’re stupid.

  10. McGehee says:

    If I wanted my coffee in a $6 cup I’d go to Starbucks.

    I prefer it in a $24 mug, so I make and drink it at home.

  11. Ernst Schreiber says:

    Ken Nisch, chairman of the branding and retail design company JGA, says this year’s cup was carefully designed not to alienate or offend anyone.

    In other words, it’s boring.

  12. Ernst Schreiber says:

    In the not so distant future, mall food courts will not only be halal, but they’ll be shuttered from sunrise to sunset during Ramadan.

  13. palaeomerus says:

    “i heard the red dye in the starbucks cups causes cancer”

    That’s why I never eat the cup unless a 5th of rum tells me to.

  14. palaeomerus says:

    “mall food courts”

    Not that many malls left around here. Started going away in late 2007

  15. At work, I’ve had nothing but $29.95 Mr. Coffee Makers for years [the latest one is nine and going strong] and the only coffee that comes close to it is my wife’s weekend coffee made on a Mr. Coffee at home.

    A Cup Of Joe without frills is a little bit of Heaven on Earth [of the Good kind].

  16. Ken Nisch, chairman of the branding and retail design company JGA, says this year’s cup was carefully designed not to alienate or offend anyone.
    Well you sure effed that up cupcake.

  17. sdferr says:

    no he didn’t fuck it up, surely, since he anticipated how to be in perfect tune with his times, our times, as as evidenced today by the resignation of the President of the University of Missouri, so-called. The most natural thing in the world is to do what must not be done.

  18. McGehee says:

    I say it’s just another Outrage Of The Moment, and I say the heck with it. I haven’t cared about Starbucks coffee cup design since…

    <tumbleweeds>

  19. sdferr says:

    The Daily Mail publishes a story with photographs and video of ISIS executing by shooting 200 Syrian children. And the Daily Mail feels compelled (somehow) to label their video with a trigger warning reading “This video contains images some people may find disturbing”. Some people, see? Gotta be inclusive, that Daily Mail. Can’t possibly get caught suggesting that all people should find video of 10 yr olds being shot in the back of the head “disturbing”.

  20. McGehee says:

    Exactly. We’re too easily distracted from real outrages by all these phony outrages. If Starbucks were a public utility funded by my tax dollars I’d give maybe half a rat’s ass about its cup designs.

    If I had any rat’s asses left after reading about what ISIS is doing while Barakhenaten Obazymandias preens.

  21. sdferr says:

    In solidarity with you McG, utterly. My point here was meant to show that what is pervasive actually is pervasive, in the great and in the small, in the macro and in the micro. Abdication of judgment even goes hand in hand with mistaking what is significant with what is not. Strange thing about the judgment of our times is this: that what must not be done is what is done. Lucy is Desi; Iran is an ally and not an enemy, like Israel, for no one can tell them apart.

  22. McGehee says:

    Indeed. “This baby is covered with bath water, so out it goes, too.”

  23. sdferr says:

    Although seeing bellowed somewhere that Tim Wolfe deserved to go — as barked by one of his black racist detractors bolstering the pathetic football teamers, who after all is said and done, certainly know from boosterism — I laughed and laughed in complete agreement that he had to go, but for what I suppose is a sort of opposite reason: that Wolfe never belonged in an institution dedicated to learning in the first instance, since he obviously has no clue what learning means. Learning, however, is none of what the black racist footballers want or will have as their reward for footballing.

    I suppose we can be fairly confident that Wolfe’s replacement will be worse than Wolfe in this regard, if that’s at all possible. We only have to look to Yale for confirmation.

  24. bgbear says:

    Coca Cola hasn’t dropped Santa yet.

  25. …we were completely in the hands of the newspapers and the official orators. Every day they pushed in our faces some new piece of incitement, like a photograph of a railroad wreck (sabotage) somewhere three thousand miles away. And what we really needed to learn about, which was what had happened on our apartment landing that day, we had no way of finding out.

    How could you become a citizen, knowing nothing about life around you? Only when. you yourself were caught in the trap would you find out-too late.

    The Gulag Archipelago, Volume II, Book IV

  26. 6. Betrayal as a Form of Existence. Given this constant fear over a period of many years — for oneself and one’s family — a human being became a vassal of fear, subjected to it.

    And it turned out that the least dangerous form of existence was constant betrayal. The mildest and at the same time most widespread form of betrayal was not to do anything bad directly, but just not to notice the doomed person next to one, not to help him, to turn away one’s face, to shrink back.

    They had arrested a neighbor, your comrade at work, or even your close friend. You kept silence. You acted as if you had not noticed. (For you could not afford to lose your current job!) And then it was announced at work, at the general meeting, that the person who had disappeared the day before was . . . an inveterate enemy of the people.

    And you, who had bent your back beside him for twenty years at the same desk, now by your noble silence (or even by your condemning speech!), had to show how hostile you were to his crimes. (You had to make this sacrifice for the sake of your own dear family, for your own dear ones! What right had you not to think.about them?)

    But the person arrested had left behind him a wife, a mother, children, and perhaps they at least ought to be helped? No, no, that would be dangerous: after all, these were the wife of an enemy and the mother of an enemy, and they were the children of an enemy (and your own children had a long education ahead of them)!

    The Gulag Archipelago, Volume II, Book IV

  27. serr8d says:

    More to the point: Starbucks FEI Rating 27/100.

    From there you can follow to “Other Group’s Ratings”…the all-important “Human Rights Campaign Foundation’s Corporate Equality Index 2015”, rating American workplaces on “Lesbian, Gay, Bisexual and Transgender Equality”, Starbucks gets 100/100 with that set. Just click on the yellow harmster.

  28. Slartibartfast says:

    Fuck Starbucks. For, because of, and with, a snowflake.

    Seriously, folks: if removing Jesus from your caffeine-delivery woodproduct is offensive, even if He was never there to begin with, you just might be missing the woodproduct for the Tree.

  29. happyfeet says:

    the best part of waking up is jesus on your cup Mr. Slart

    starbucks is against jesus

    starbucks is of the devil

    plus also starbucks is racist

    and racist and satanic ain’t no way to go through life Mr. Schultz

    i will pray for you

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