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More than just losing his balls … [Darleen Click]

The Nanny State will make sure to punish all dissent.

‘So this is what starting over looks like. I have a seven-by-seven space with two little desks in it.”

Craig Zucker is remarkably good-humored, considering what he’s been through over the past year—and the tribulations that lie ahead. He’s referring to his office, rented month-to-month in a dilapidated building in a dusty corner of Brooklyn. There is construction all around, graffiti on the brick walls, and unfinished doors and windows.

It’s a long way from the Soho digs the 34-year-old used to occupy. Mr. Zucker is the former CEO of Maxfield & Oberton, the small company behind Buckyballs, an office toy that became an Internet sensation in 2009 and went on to sell millions of units before it was banned by the feds last year. […]

On July 10, 2012, the Consumer Product Safety Commission instructed Maxfield & Oberton to file a “corrective-action plan” within two weeks or face an administrative suit related to Buckyballs’ alleged safety defects. Around the same time—and before Maxfield & Oberton had a chance to tell its side of the story—the commission sent letters to some of Maxfield & Oberton’s retail partners, including Brookstone, warning of the “severity of the risk of injury and death possibly posed by” Buckyballs and requesting them to “voluntarily stop selling” the product.

It was an underhanded move, as Maxfield & Oberton and its lawyers saw it. “Very, very quickly those 5,000 retailers became zero,” says Mr. Zucker. The preliminary letters, and others sent after the complaint, made it clear that selling Buckyballs was still considered lawful pending adjudication. “But if you’re a store like Brookstone or Urban Outfitters . . . you’re bullied into it. You don’t want problems.”

As for the corrective-action plan, it was submitted at 4 p.m. on the July 24 deadline. Yet the very next morning the commission filed an administrative lawsuit against Maxfield & Oberton, suggesting the company’s plan was never seriously considered. […]

Buckyballs’ initial conception and subsequent marketing, Mr. Zucker says, shows they were never intended for children. “We were in the lexicon of popular culture,” he says. “And if you look back at this press, it was very clearly targeted at the adult community. It was in People magazine, in Real Simple magazine—it was never in Parenting magazine saying they’re great for children.”

Mr. Zucker and his colleagues were particularly appalled by the commission’s claims, given that the warnings and safety programs they used were developed in collaboration with commission staff. […]

Nonetheless, the commission pressed ahead with its war on Buckyballs. Most infuriating was the commission’s argument that a total recall was justified because Buckyballs have “low utility to consumers” and “are not necessary to consumers.”

“Two and a half million adults spent $30 on a product,” Mr. Zucker says. “This wasn’t a $5 impulse buy. This was a product that American adults thought had value and wanted it. It’s not the government’s place to say what has value and what doesn’t in a free society.”

Maxfield & Oberton resolved to take to the public square.On July 27, just two days after the commission filed suit, the company launched a publicity campaign to rally customers and spotlight the commission’s nanny-state excesses. The campaign’s tagline? “Save Our Balls.” […]

“It was a very successful campaign,” says Mr. Zucker, “just not successful enough to keep us in business.” On Dec. 27, 2012, the company filed a certificate of cancellation with the State of Delaware, where Maxfield & Oberton was incorporated, and the company was dissolved.

“The inventory was sold and the business ended,” says Mr. Zucker. He thought it was an “honest and graceful exit” to a broken entrepreneurial dream.

But in February the Buckyballs saga took a chilling turn: The commission filed a motion requesting that Mr. Zucker be held personally liable for the costs of the recall, which it estimated at $57 million, if the product was ultimately determined to be defective. […]

Says Mr. Zucker: “The commission’s saying that because as CEO I did my duty—didn’t violate any law, was completely lawful—I am now the manufacturer individually responsible.” Shockingly, the administrative-law judge hearing the case bought the commission’s argument, meaning Mr. Zucker will have to defend himself in the Maxfield & Oberton recall case to its conclusion at the administrative level before he can challenge the individual-liability holding on appeal.

Given the fact that Buckyballs have now long been off the market, the attempt to go after Mr. Zucker personally raises the question of retaliation for his public campaign against the commission. Mr. Zucker won’t speculate about the commission’s motives. “It’s very selective and very aggressive,” he says. “If you want to ask if this is some sort of reprisal, well, they don’t need Craig Zucker anymore.”

Mr. Zucker says his treatment at the hands of the commission should alarm fellow entrepreneurs: “This is the beginning. It starts with this case. If you play out what happens to me, then the next thing you’ll have is personal-injury lawyers saying ‘you conducted the actions of the company, you were the company,’ ”

And if the commission’s reasoning on Buckyballs were to stand, “you won’t have a free market anymore—you end up with a place where adults aren’t choosing which products they can own.”

Indeed, that’s the end game.

29 Replies to “More than just losing his balls … [Darleen Click]”

  1. geoffb says:

    Commission staff were challenged to debate Mr. Zucker, and consumers were invited to call Commissioner Inez Tenenbaum’s “psychic hotline” to find out how it was that “the vote to sue our company was presented to the Commissioners on July 23rd, a day before our Corrective Action Plan was to be submitted.”

    As I said in the Insty comments: You do not mock or disrespect a government official, especially if they are doing stupid mockable things. It is mockery that they most fear and will punish heavily. Obama in speaking of his “response” to Assad let that cat right out of the bag.

    They demand that our only responses are to be “Yes Massah”, “You’re right Massah”, “I’m sorry Massah.”

  2. Blake says:

    This kind of thing is why I think America is over. It doesn’t matter if Zucker wins or not. The people behind the persecution of Zucker will not be punished in any meaningful way.

  3. happyfeet says:

    America is one scary bitch

  4. sdferr says:

    We almost gotta wonder whether someone threatened to send some Buckeyballs to Obazma as a gift?

  5. guinspen says:

    Jiggers, it’s Plymouth Rock.

  6. Mueller says:

    happyfeet says August 31, 2013 at 11:58 am
    America is one scary bitch
    – See more at: https://proteinwisdom.com/?p=50779#more-50779

    Not really. All they can take is his money.
    American is sad.
    An idea whos time has come and gone.
    Like the Rainforest Cafe.
    America is just shabby.

  7. LBascom says:

    I’m with happyfeet on the scary bitch thing…

  8. dicentra says:

    It doesn’t matter if Zucker wins or not.

    All they can take is his money.

    The process is the punishment. They take his peace of mind, his livelihood, his faith in rule of law, his ability to take risks…

    Something need to be done to get these people back. Something in the civil disobedience category.

  9. palaeomerus says:

    Aren’t “bucky balls” as a novelty just 5mm chrome alloy steel ball bearings and a magnet? Not really a new thing. Radioshack used to sell a bar magnet and some steel washers. I don’t remember that rivaling the 1918 flu or anything in terms of bodycount.

  10. palaeomerus says:

    http://www.getbuckyballs.com/

    “On December 27, 2012 Maxfield & Oberton Holdings, LLC (the “Company”) stopped doing business and filed a Certificate of Cancellation with the Secretary of State of Delaware, thereby ceasing to exist pursuant to applicable Delaware law. The MOH Liquidating Trust has been established to deal with and, to the extent they are valid, pay, to the extent assets are available, certain claims which have been, and may later be, asserted against the Company. If you believe you have a claim against the Company, please click on link below to obtain the Proof of Claim form which you must complete and submit to the Trustee of the MOH Liquidating Trust. If the Trustee determines that a claim is valid, the Trustee will pay that claim, to the extent assets are available, in accordance with the terms of the MOH Liquidating Trust.”

  11. Blake says:

    dicentra, I’m way past thinking any sort of civil disobedience will have an effect on these would be tyrants. Tar, feathers and a rail is getting off lightly, as far as I’m concerned.

  12. Mueller says:

    The process is the punishment. They take his peace of mind, his livelihood, his faith in rule of law, his ability to take risks… – See more at: https://proteinwisdom.com/?p=50779#comments

    That’s not scary. It’s evil.

  13. McGehee says:

    Tar, feathers, lamppost…?

  14. […] More than just losing his balls … [Darleen Click] | protein wisdom […]

  15. guinspen says:

    Not to forget running them out of town on a rail, to said lamppost.

  16. McGehee says:

    Said lamppost should be across the street from where others who might tend to want to be like them, live and/or work.

  17. Blake says:

    Tar>feathers>rail>stocks>lamppost.

  18. McGehee says:

    For some reason that makes me think of Dr. Sheldon Cooper…

    Edited to add: Make that Sam Kass.

  19. leigh says:

    Sheesh, you guys. There freeway overpasses aplenty in DC. Hang ’em high!

  20. leigh says:

    *There are*

  21. McGehee says:

    I’m old school, what can I say?

  22. leigh says:

    Whatever works, McGehee. Necessity is the mother of invention after all.

  23. Blake says:

    Hmm, I can get tar, feathers and a rail via Amazon. (Okay, the rail is a “grind rail” for skateboarding, but, it’s long and sturdy enough to carry a load and would be a lot more uncomfortable than an ordinary wood rail.)

    Of course, this kind of thing only works if the people on the receiving end understand what’s being said. I guess I’d have to show up and use their people to properly demonstrate the equipment.

  24. sdferr says:

    Little did anyone realize that when they emptied out the insane asylums the nutters would be taking over the government. But as strange linkages go, the timing is somehow to close to ignore entirely.

  25. leigh says:

    You’ll have to pay for shipping if you go that route, Blake. Just go to Home Depot for the rails (wood) and tar (handy 5 gallon buckets) and then pick up some cheap feather pillows at Kohls.

  26. McGehee says:

    Don’t forget plenty of rope, whether for lampposts or overpasses.

  27. McGehee says:

    Though I suppose steel cable would work too. Again though, I’m old school. Someone even once showed me how to tie a noose.

  28. leigh says:

    Hey! I knew that guy.

  29. LBascom says:

    Wow! This seems like big news.

    In what is being reported as a surprise move, the 40,000 members of the International Longshore and Warehouse Union (ILWU) announced that they have formally ended their association with the AFL-CIO, one of the nation’s largest private sector unions. The Longshoremen citied Obamacare and immigration reform as two important causes of their disaffiliation.

Comments are closed.