It may seem obvious that men perceive women in sexy bathing suits as objects, but now there’s science [!] to back it up.
New research shows that, in men, the brain areas associated with handling tools and the intention to perform actions light up when viewing images of women in bikinis.
(h/t RS McCain)
Thanks, science! Is there nothing you can’t do?
Speaking of science, a friend of Iowahawk has died of malaria.
Here’s something that might be a bit less obvious: Moe Lane’s analysis of PMA Porkers.
Comment by Pablo on 2/20 @ 11:19 am #
Bah! A social construct, and nothing more. Nurture, not nature.
Comment by Dan Collins on 2/20 @ 11:20 am #
Now I know why I get stiffies at Lowe’s.
Comment by Spies, Brigands, and Pirates on 2/20 @ 11:21 am #
This is just the first study which was focused on the idea that men of a certain age view sex as a highly desirable goal
We needed a “study” to learn that?
Women may also depersonalize men in certain situations, but published research on the subject has not been done, experts say.
Funny, that.
Comment by Pablo on 2/20 @ 11:21 am #
I know what you mean, Dan. The plumbing aisle always gets me going.
Comment by Rob Crawford on 2/20 @ 11:27 am #
OH MY GOD!!! MEN THINK OF DOING THINGS WHEN THEY SEE SEXY WOMEN!!! AND THE PART OF THE BRAINS ASSOCIATED WITH FINE MANIPULATIONS AND ACTION WARMS UP!!!
God, I hate what passes for “science” these days.
Comment by Sdferr on 2/20 @ 11:27 am #
As Steyn pointed out last night, the study had men looking at images, not actual women. Who knows what their brains would have done in that far different circumstance? Not these researchers, evidently, because that isn’t what they measured. Once again, Ceci n’est pas une pipe!
Comment by Bob Reed on 2/20 @ 11:28 am #
Doesn’t this also confirm, then, that those women that allowed their pictures to be taken in skimpy bikinis, and published for all to see, are tools of the patriarchy!(!eleventy!)..?
And, does this result in any way reflect poorly on the ladies that walk around the beach in the same skimpy swimwear..?
I’m not complaining of course; jus’ sayin’…
Comment by mojo on 2/20 @ 11:28 am #
“No, no, put DOWN that pickle!”
Comment by Ella on 2/20 @ 11:37 am #
So, Tim Allen tool-related comedy sketched are, like, teh pron?
Comment by Squid on 2/20 @ 11:46 am #
I believe the researchers missed the most obvious explanation for the correlation: Snap-On Tools calendars. We’ve been programmed to associate bikini girls with tools since the first time we set foot inside a garage!
Snap-On must be so proud. I wonder if they’ll fund more of this kind of research.
Comment by Carin on 2/20 @ 11:54 am #
Women may also depersonalize men in certain situations, but published research on the subject has not been done, experts say.
I go to the gym to WORK OUT, and nothing more. Nope, no depersonalizing going on in my little head …. I’M INNOCENT, I SWEAR!
Ok, you got me. But, if they didn’t want me looking, wouldn’t they cover up a bit more?
Comment by Techie on 2/20 @ 12:05 pm #
Men want to do things when looking at sexually arousing images.
Film at 11.
Comment by Techie on 2/20 @ 12:06 pm #
I got into the wrong field of science. I want to be the poor grad student who was in charge of selecting the pictures to show.
Comment by Topsecretk9 on 2/20 @ 12:17 pm #
What happened to social constructs?
Comment by Dan Collins on 2/20 @ 12:19 pm #
Turns out they’re hard-wired, TK9.
Comment by Dan Collins on 2/20 @ 12:20 pm #
By a phallogocentric Creator.
Comment by MarkD on 2/20 @ 2:32 pm #
I derive no satisfaction from it. It’s all for the survival of the species.
OK, that’s a lie.
I do go to the gym to work out, and twenty or thirty minutes on the treadmill is usually enough to cure me of any desire to stare. I’m getting older and more mature. Unless they are directly in front of me, I might take a step off the belt and hurt myself. Or step on my tongue.
I blame the wiring.
Comment by Mikey NTH on 2/20 @ 2:55 pm #
#10 Squid:
You are so right about tool-calendars.
I wonder if these boffins look at those and wonder why the company choose to advertise its tools in such a fashion? I also wonder how much money and time it took them to confirm that sex sells?
Long Live the Swedish Bikini Team!
Comment by Rusty on 2/20 @ 4:30 pm #
#2
There are girls in bakinis at Lowes?! Shit. All this time I’ve been going to Home Depot.
Comment by Rusty on 2/20 @ 4:31 pm #
bikini
Comment by B Moe on 2/20 @ 4:40 pm #
I see department store mannequins as objects, I see half naked women as half naked women.
With a little imagination I can see them as all the way naked.
Comment by eaglewingz08 on 2/20 @ 5:34 pm #
OMG men being shown PHOTOGRAPHS of bikini women, process the PHOTOGRAPHS of bikini women as THINGS, and that is shocking because a PHOTOGRAPH is NOT a THING?
Comment by maggie katzen on 2/20 @ 7:04 pm #
Breaking! NOOOOOOOO
Comment by maggie katzen on 2/20 @ 7:10 pm #
heh. I cracked a few people up last week during “I hate Men” the girl got to the last line, “But, ladies, you must answer too, what would we do without ‘em?” and I said, “never eat a pickle again, that’s for certain.”
Comment by Mikey NTH on 2/20 @ 7:23 pm #
Yeah, those jar lids are bit tight som…
Not that? Oh.
Comment by maggie katzen on 2/20 @ 7:25 pm #
well, yes, that. I’m a nice girl…
meh heh…
Pingback by Moe Lane » Apparently, the meme is female eye-candy. on 2/20 @ 8:22 pm #
[...] exemplified by CNN (H/T: Protein Wisdom), which tells us that men see bikini-clad women as objects. This has been seized upon by large [...]
Pingback by Jules Crittenden » Tool Time on 2/20 @ 8:48 pm #
[...] More learned opinions at The Other McCain and Protein Wisdom. [...]
Comment by comatus on 2/21 @ 12:52 pm #
Handling tools and intending to perform actions will make a man very popular with a woman (er, actually performing the actions is even better). Perhaps the wiring is little harder than these college boobs presume.
Ladies I’ve known well have always seemed to enjoy my tool-handling and action-performing, take that as you will, works either way. Hell, some days I’d perform a task or handle a tool even if she didn’t wear the bikini. It’s entirely possible that men’s deep-seated drive is to work for a woman, not on her. In a good year, they kind of go together.
These are are some simple-minded rubes we’re dealing with here, and what they do have on their mind is not even very sophisticated filthiness. Did they try this stupid exercise with photos of naked women, or chained, or armed? Funny what will turn a guy on.
Trackback by cod soma on 7/25 @ 4:12 am #
soma side effects…
chicos soma. soma bicycles. soma cod. soma carisoprodol online. next day soma. …