Nudge Nation [Darleen Click]
Michelle Obama has done so spectacularly well with school lunches, it is only natural and right for the USDA to look at ways to regulate grocery stores …
For our own good, of course.
The U.S. Department of Agriculture (USDA) is suggesting major changes to grocery stores to “nudge” Americans to purchase healthier foods when they shop.
The agency commissioned an “expert panel” to make recommendations on how to guide the more than 47 million Americans on food stamps into spending their benefits on fruits and vegetables.
The group released an 80-page report this month presenting their ideas, which include talking shopping carts and a marketing strategy for grocery chains that would feature better store lighting for healthier items. [...]
The “MyCart grocery cart” would provide dividers for shoppers to make sure they are selecting enough items in each “MyPlate” category, the USDA’s food icon.
“MyCart is a nonfinancial approach that would use behavioral economics to encourage healthier purchases by any consumer, including SNAP participants,” the report said.
The cart would be color-coded, physically divided, and have a system installed so that when the shopping cart reaches its healthy “threshold” it would congratulate the customer.
“The algorithm would group the purchases to classify them using the MyPlate designations and to provide consumers with a message of support or encouragement (e.g., “You achieved a MyCart healthy shopping basket!”),” the report said.
The panel based this approach on a $999,891 government-funded study entitled “Nudging Nutrition,” arguing the research “suggests an intervention of this sort might be successful in modifying consumer shopping behavior.”
No word yet about government-funded and mandated adult pacifiers and home-monitoring systems.
And here we thought the Soup Nazi was just a fictional character …Tags: fascism, USDA