Happy Valentine’s Day — and I bet I made Al Gore cry [Darleen Click]
I’ve been a Hallmark Gold Crown member for years.
According to the industry’s trade group, some 145 million Valentine’s cards are sold in the U.S. every year. Those cards are ridiculous not just because of the sappy sayings on their covers. They’re ridiculous because, on a planet of seven billion people, it’s nuts to buy a piece of card stock, place it into a paper envelope, and give it to someone who (I love you, honey) will smile at it, stuff it in a sock drawer, and, almost certainly, never glance at it again. It’s even crazier to buy said piece of card stock, drive it to the post office, and have the U.S. mail truck it to an airport and then fly it to its destination. […]
Reason is no match for emotion, of course, so it’s no surprise that the dead-tree greeting-card industry continues to thrive. Sentimental pastimes die hard, and greeting cards aren’t Superfund sites. Still, the continued survival of the greeting-card tradition neatly underscores why it’s so difficult to affect far bigger environmental change. At the very least, it suggests people are being less than honest when they tell pollsters they’re interested in making environmental tweaks in their lives, even tweaks that are easy and cheap. It’s hard to believe large percentages of Americans will abide a stiff carbon tax when they’re not willing to stop using throw-away pieces of shiny cardboard to send their love notes.
Not only did I send out a bunch of Valentine’s cards to family, with such encouragement I won’t wait until just Easter.
St. Patrick’s Day, here I come.