“Coke’s Multilingual ‘America the Beautiful’ Ad Draws Fire”
Predictably, GOP establishment scions like Lisa Murkowski — and the academic and political leftwing scolds always on the lookout for dog whistled “racism” and “xenophobia” — were thrilled by the vacuous “inclusiveness” of the call to celebrating tribalism, balkanization, and the deterioration of a national identity of the kind that has kept the US the most tolerant country on earth, and away from situations seen in the UK or Paris or Kosovo, etc., and were quick to demonize those who were put off by the ad, in which we’re supposed to have our heart strings tugged by idealized polyglot treacle.
You can go back and read my decades’ long posts on identity politics, multiculturalism, and the left’s obsession with what liberal icon Arthur Schlessinger Jr called the cult of ethnicity to see exactly why I believe it part of a concerted and long war on the US from within, seeking as it does to deconstruct the very idea of individualism while leaving in its wake the poison of political correctness, stifled speech, and perpetual victimization, which brings with it the profiteers in the form of the grievance industry.
The ad was as superficial as any political pander to ethic tribalism, and while it disturbed me, I’m used to being inundated with such forced propaganda, so I didn’t really pay it much mind, except to make a comment to my wife, who also thought it contrived and a bit unsettling, from the perspective of American heritage.
The reality is, the left wants an apartheid state so that it can fight constantly against the evils of a divided people it helped create. That is, they need to create devils in order to paint themselves as avenging angels. And of course, one need look no further than their hatred of Israel and concomitant silence over regimes that won’t even allow members of its own nationality and ethnicity to practice other religions, to see just how perverse and disingenuous they are.
And yet here we are, with dopes like Lisa Murkowski pretending to “get goosebumps” over such maudlin marketing, thinking in this way she’ll show herself as cosmopolitan and not “racisty” like the fringe wingers (eg., Allen West, who simply must be an inauthentic black, given that liberal whites don’t like that he doesn’t follow the model they’ve helped design to signal real blackness) — and not even realizing that she is literally celebrating the disuniting of America and the reduction of individuals into group identities laid out along ethnic lines.
Par for the course, really. When you have no principles, it’s easy to adopt any that sound good on the surface, particularly if you believe it expedient to do so.
And that’s the GOP in a nutshell.