O! MTV Raps [Karl]
Advertising Age reports:
After declining political advertising since its inception in 1981, MTV is reversing course.
The Viacom MTV Networks channel — once known for round-the-clock music videos and now home to a host of reality shows — says it will now take political ads, though only from political candidates and party political committees, not from third parties.
Any connection to Barack Obama’s announced desire to advertise on MTV is purely coincidental:
“Given where we are in the election cycle, and how the youth vote has increasingly engaged and played a crucial role in past presidential elections, we re-evaluated the MTV policy and decided that campaign-approved ads would be a good fit for our audience, and would compliment our ‘Choose or Lose’ campaign efforts,”Ã‚Â [MTV exec. Jeannie Kedas]Ã‚Â said.
Translation: Obama owns the youth vote and we did not want to annoy Hillary Clinton during the primaries.
Also, any similarity between MTV’s rejection of independent ads and Obama’s desired ad strategy is purely coincidental.
Allahpundit/McLaughlin-esque exit question: What if “feminist hero” and MTV star Heidi MontagÃ‚Â wanted to appear inÃ‚Â an ad for Maverick?Ã‚Â Would MTV let her?